Paying attention to the marketing and customer-oriented process is another influential move that Averta has always taken a particular look at over the years. The expansion of the research and marketing efforts to export products to global markets is another step that the Kianpan Group is considering today. The combination of these factors has made Averta to look at the future of the UPVC industry. Panjare Iranian has also had an interview with Hassan Jamshidi, the director of the collection, which you can read below:

At what point do you think a production company should be thinking about expanding its business?

From the standpoint of growth in a production set, it must be done in every situation, and at different times, depending on the ability of the set, all units must increase their efforts to improve the quality of the products. Given our plans to improve the sales of our products domestically as well as in neighboring countries, we sought to increase our quantitative and qualitative potentials in various sectors (production, marketing, quality control, marketing, sales, etc.). Increase our level of activity and take an effective step in this industry. Of course there are ups and downs along the way. However, thank God we are now producing a high quality profile that is desirable to the Averta profile consumer assemblers. By adopting new policies in the various sectors of manufacturing, we continue to call for an ever-growing industry in our beloved country, although there are issues in the process that we hope to help authorities create a favorable environment for producers.

In a conversation we had with Mr. Jamshidi last month, he mentioned the development of the Averta plant:

Yes, we have spent the last 5 years trying to develop and upgrade our products. Accordingly, the new Averta began with new ideas and quality and a customer-centric sales system. Averta has a variety of programs in place, with different policies in the process of selecting assemblers as well as in the manufacturing process (from providing the best materials to replacing molds) and new products. I can say today's Averta is very different from Year 90 and 91 Averta and continues to grow and develop both in the market and in quality and customer orientation.

Apparently you are also planning to add new products to your Averta product portfolio, explaining this.

We've been following the plan to increase factory production profiles since last year. The templates have been prepared and we are currently pursuing discussions on the production of profiles. These profiles include (single-track slider frame profiles, rebuilt frame profiles and outboard pop-up profiles). Of course, we had a plan to produce more affordable profiles called the Economics Series, which came up with consecutive meetings of board members and other Averta executives, and ultimately declined. We are currently working on upgrading our Averta product portfolio, which looks like we will be able to offer more complete products to our door and window assemblers and customers by adding these three functional profiles.

Given the stagnant atmosphere in the industry, is the development of the Averta complex justified?

However, as mentioned earlier, we have formulated a strategic goal and plan for plant growth and development, and we believe that a whole production should think with all its energy, growth, and progress throughout areas of activity. Of course, this effort is fraught with concerns, but we have always tried to keep up with the growing stagnation and challenges of the market, and we have been successful to this day, thanks to our generous kindness.

What are the policies and objectives of Averta Product Marketing?

Averta marketing is planned and targeted with the goal of attracting top assemblers across the country and even overseas (there are currently around 2 assemblers nationwide working with Averta profiles). Averta's marketing goals include research, marketing, and assembler identification. In the assembly line, those who have the highest production capacity are selected for bulk and high volume projects. The method is also through direct communication, in-person meetings, exchanges, and effective communication with assemblers, which is a mutual benefit and a win-win deal;

Are the sales of Averta products limited to a specific geographic area?

No, we are not geographically restricted to selling products and distributing profiles nationwide, and by the way, we are also targeting market growth and development, even outside our borders and neighboring countries. Sometimes the focus is on distributing Averta profiles in some provinces more than others, but in the marketing plan we are looking to integrate more profiles into the distribution of profiles nationwide. While Averta had a share of about 2% to 3% in the UPVC market in years 90 and 91, there had to be changes in the quality system, production, and other factory systems that required effort, perseverance and follow-up. Over the course of one and a half years from year one until almost late, we were able to achieve this. We are ready to serve our dear customers nationwide after a long silence (about 5 years), with the construction of a new factory in a vast space.

Are Averta's production profiles exportable to foreign countries qualitatively?

Yes, sure. Currently marketing plans are being exported to Tajikistan, Armenia and Afghanistan by sending profiles sections to several neighboring countries for specialized tests and obtaining their approval to cooperate with Averta. These plans include researching industries and studying current market conditions in these countries.

Do door and window assembly workshops have to meet certain criteria for buying Averta products?

The conditions we consider are the quality of production and assembly of Averta profiles and assemblies at the country level by assemblers, which are carefully monitored by the Averta quality control unit.

How would you react if one of the Averta-covered workshops did not meet the standards for door and window production?

Admittedly, following the quality control unit's oversight and follow-up will give customers the proper assembly and if the technical specifications are not followed, the sales unit will be reluctant to distribute the profiles to that collection.

If possible, explain the Averta advertising policy.

Averta's billboard and television advertising campaigns are in the next phase of our activities, but before the launch of our extensive advertising campaigns, we are currently partnering with top assemblers, attending specialized exhibitors in the area of ​​assembler activity and Their own industrial group is in the making.

In your opinion, what kind of relationship should there be between a profile company and its workshops?

A kind of direct, peaceful communication with mutual understanding is the best case that can exist between the two sides. Because the dominance of win-win over a working relationship can both enhance both sides of the trade, as well as upgrading the industry of UPVC in our dear country.

Has Aorta adopted a specific plan in this regard?

Yes, we have tried to give our dearest customers the best possible conditions and always have the satisfaction of our customers in the field of customer service, mutual understanding and respect, as well as the market situation.

And the final word ...

In the end, I hope you and your esteemed colleagues in the Panjare Iranian Magazine are most grateful for the better days for the door and window industry.

Panjare Iranian Management 9th Year, No. 107, September 6